Google Ads Campaign Overview
Google Ads is an online advertising platform that enables businesses to display ads across Google’s network. These ads can appear on platforms such as Google Search and the Display Network. Advertisers are billed based on user engagement metrics like clicks or impressions. By targeting relevant keywords, businesses can reach audiences actively searching for related products or services.Core Advertising Goals
- Drive Sales
- Generate Leads
- Increase Website Traffic
- Promote Mobile Applications
- Build Brand Recognition
- Boost In-Store Visits
- Custom Campaign Setup
Sales
Encourages purchases through websites, mobile apps, phone orders, or physical locations. Suggested Campaign Formats:- Performance Max – Ads reach users across Google Search, YouTube, and Display
- Search – Text-based ads displayed in Google search results
- Demand Gen – Visual content shown on YouTube, Discover, and Gmail
- Video – YouTube campaigns using promotional videos
- Display – Enhance visibility through banners and rich media on various web platforms
- Shopping – Product-based ads pulled from Google Merchant Center
Leads
Helps gather user information or prompt actions like form submissions or phone calls. Suggested Campaign Formats:- Performance Max
- Search
- Demand Gen
- Video
- Display
- Shopping
Website Traffic
Brings targeted visitors to your site, increasing the likelihood of engagement or conversions. Suggested Campaign Formats:- Performance Max
- Search
- Demand Gen
- Video
- Display
- Shopping
App Promotion
Targets users to install, engage with, or pre-register for your mobile application. Suggested Campaign Format:- App – Promotes Android or iOS apps via Search, Google Play, YouTube, and more
Brand Awareness & Consideration
Expands your brand’s reach and increases interest among potential customers. Suggested Campaign Formats:- Video – Use video content to connect with viewers on YouTube
- Demand Gen – Deliver high-impact visuals across Google’s platforms
- Display – Boost visibility through banners and interactive content
Local Store Visits and Promotions
Drives foot traffic to physical stores, restaurants, or local service providers. Suggested Campaign Format:- Performance Max
Custom Campaign Setup
Offers flexibility for advertisers to configure campaigns manually without pre-set objectives. Available Campaign Types:- Performance Max
- Search
- Demand Gen
- Video
