Overview of Google Ads
Google Ads is a paid advertising solution where businesses pay for clicks or impressions to display their ads across Google’s platforms, including the Search Network and Display Network. Advertisers can bid on specific keywords to target users who are actively looking for related products or services.
Primary Advertising Objectives
- Increase Sales
- Generate Leads
- Boost Website Traffic
- Promote Mobile Apps
- Enhance Brand Awareness
- Drive Visits to Local Stores
- Manual Campaign Setup
Sales
Encourage purchases across online stores, mobile apps, over the phone, or in physical locations.
Recommended Campaign Types:- Performance Max – Multi-platform reach including Search, Display, and YouTube
- Search – Text ads on Google’s Search Engine Results Pages
- Demand Gen – Visual ads on YouTube, Discover, and Gmail
- Video – Promotional content through YouTube videos
- Display – Banner ads across websites and apps in Google’s Display Network
- Shopping – Product listings sourced from Google Merchant Center
Leads
Encourage users to take actions like filling out forms, requesting information, or calling your business.
Recommended Campaign Types:- Performance Max
- Search
- Demand Gen
- Video
- Display
- Shopping
Website Traffic
Attract visitors to your website who are more likely to explore or make a purchase.
Recommended Campaign Types:- Performance Max
- Search
- Demand Gen
- Video
- Display
- Shopping
App Promotion
Drive installs, pre-registrations, or in-app engagement for your mobile application.
Recommended Campaign Type:- App – Promotes iOS or Android apps via Search, Google Play, YouTube, and more
Brand Awareness & Consideration
Reach a wide audience and encourage interest in your brand or product.
Recommended Campaign Types:- Video – Get your message in front of YouTube viewers
- Demand Gen – Use immersive media across Google’s most engaging platforms
- Display – Build recognition using image and interactive banner ads
Local Store Visits and Promotions
Encourage physical visits to your nearby stores or local services like restaurants and car dealerships.
Recommended Campaign Type:- Performance Max
Manual Campaign Setup
Customize your campaign without predefined recommendations or guidance.
Available Campaign Types:- Performance Max
- Search
- Demand Gen
- Video
- Display
- Shopping
- App
Google Ads Campaign Overview
Google Ads is an online advertising platform that enables businesses to display ads across Google’s network. These ads can appear on platforms such as Google Search and the Display Network. Advertisers are billed based on user engagement metrics like clicks or impressions. By targeting relevant keywords, businesses can reach audiences actively searching for related products or services.
Core Advertising Goals
- Drive Sales
- Generate Leads
- Increase Website Traffic
- Promote Mobile Applications
- Build Brand Recognition
- Boost In-Store Visits
- Custom Campaign Setup
Sales
Encourages purchases through websites, mobile apps, phone orders, or physical locations.
Suggested Campaign Formats:- Performance Max – Ads reach users across Google Search, YouTube, and Display
- Search – Text-based ads displayed in Google search results
- Demand Gen – Visual content shown on YouTube, Discover, and Gmail
- Video – YouTube campaigns using promotional videos
- Display – Enhance visibility through banners and rich media on various web platforms
- Shopping – Product-based ads pulled from Google Merchant Center
Leads
Helps gather user information or prompt actions like form submissions or phone calls.
Suggested Campaign Formats:- Performance Max
- Search
- Demand Gen
- Video
- Display
- Shopping
Website Traffic
Brings targeted visitors to your site, increasing the likelihood of engagement or conversions.
Suggested Campaign Formats:- Performance Max
- Search
- Demand Gen
- Video
- Display
- Shopping
App Promotion
Targets users to install, engage with, or pre-register for your mobile application.
Suggested Campaign Format:- App – Promotes Android or iOS apps via Search, Google Play, YouTube, and more
Brand Awareness & Consideration
Expands your brand’s reach and increases interest among potential customers.
Suggested Campaign Formats:- Video – Use video content to connect with viewers on YouTube
- Demand Gen – Deliver high-impact visuals across Google’s platforms
- Display – Boost visibility through banners and interactive content
Local Store Visits and Promotions
Drives foot traffic to physical stores, restaurants, or local service providers.
Suggested Campaign Format:- Performance Max
Custom Campaign Setup
Offers flexibility for advertisers to configure campaigns manually without pre-set objectives.
Available Campaign Types:- Performance Max
- Search
- Demand Gen
- Video
